According to HealthCareSuccess.com, if you have no plan in place for patient retention, you can expect to run into trouble at some point.

This should be part of your overall marketing plan.

You cannot expect your patient volume to stay the same forever if you ignore patient retention strategies.

However, with a retention marketing plan in place, you won’t have to wait until your waiting room is empty before you do something about it.

Physicians ensure patient retention in their practices simply by being proactive.

This means having a plan in place to support your patient base in such a way that they become your biggest advocates and source of new referrals.

Having a customized medical video library really delivers on patient retention.

Retention trumps acquisition.

For one thing, and you likely already know this, it is 5 to 7 times more expensive to acquire a new patient than it is to retain an existing one.

(Think existing patient vs. new patient).

Here’s the primary motivation:

Increasing patient retention by 5% can translate to up to 95% greater profitability, in part due to the absence of acquisition costs.

It’s a bottom-line reminder that the relationships you have with your existing patient base are powerful.

A customized medical video library with your branding builds your relationship with your patient base.

Acquiring new patients is an important part of the overall marketing picture WHETHER you are still building your practice OR even if you're not taking on new patients at the present time.

The Internal Marketing segment (retention marketing to your existing patient base) has distinct advantages over marketing for new patients.

These include:

...The existing relationship, with a foundation of familiarity and mutual trust, removes barriers to presentation and acceptance;

...Existing patients are more inclined to invest in additional services (beyond their initial commitment);

...Patients can, and often do, refer friends, family and co-workers to your medical practice (but only if you give them compelling reasons to talk about you);

...New patient acquisition costs are zero when referred by one of your existing patients, and leveraging costs are minimal.

Those marketing elements that focus on retention, and keeping loyal patients, are far more important, productive (and profitable) than acquisition.

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As previously mentioned, it costs your practice about 5-7 times more to obtain a new patient than to keep an existing patient within your database.

That’s why patient retention matters.

The overall loss of a patient’s lifetime value is not something you want to give up.

We know that the average lifetime value of a patient (5 years) is anywhere between up to $11,000 to $15,000 or more based on where your practice is located. So, it makes sense to do whatever you can to hang on to your patient base you have worked so hard & long to build.

Investing in a customized & branded medical video library for your patient base is an awe inspiring patient support mechanism your patients will appreciate you for creating.

Plus, it's a fact that creating a medical library benefits you with patient retention - so It's a WIN-WIN for you & your patients.

Patients expect outstanding customer service, convenience, and value, and they want their doctor / clinic to meet those expectations.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Attrition of even a tiny number of patients leaving you can be costly. When you consider the average yearly value of a patient, plus the lifetime value of a patient, the loss can be significant.

For example: If the average yearly value of a patient is up to $3,000 or more…

…and if the average lifetime value (5 years) is up to $15,000 or more…

…and you lose 2 patients in the next year – what does that cost you?

The question is: How do you minimize or prevent that from happening?

Solution: Consider a Medical Video Library packed with information that your patients will rave about. That’s because:

> Your video library provides answers to common pressing questions

> It provides medical information related to illnesses or diseases that concern patients. Everything ranging from ‘what the illness/disease is’; to ‘symptoms’; to what the doctor will consider in order to ‘make an accurate diagnosis’; to ‘proven medical treatment options’; and so on...
 The library contains helpful "How-To" videos on things like how to take your blood pressure at home

> It has valuable tips on how to take notes to prepare for your doctor visit

> Your video library provides helpful advice on when to see the doctor (you)

> And it contains a host of other valuable and informative topics

The best thing you can do to either MINIMIZE patient attrition OR prevent negative reviews is to provide amazing support for your patient base. The most effective & cost-efficient way for you to provide superior patient support, aside from being a great doctor, is with a customized Medical Video Library that deals with the most common and pressing issues your patients face (or will face).

If you're taking on NEW patients, a single negative review can hurt your ability to further grow your practice. Providing a Medical Video library to your patient base makes it hard for any patient to complain about you because of the outstanding support you are providing them with.

If you're NOT currently taking on NEW patients, you need a mechanism in place to reduce or eliminate patient attrition. Providing your patient base with a valuable Medical Video library that is branded with your practice demonstrates your passion to support all your patients.

The primary reason for lengthy wait times has to do with patients who are not adequately trained to adhere to the ground rules regarding appointments with you.

Here are just a couple of examples:

...maybe they bring to many issues to your appointment with them and that results in them taking too much time for their appointment which causes a backlog in the waiting room. They don't understand that coming to see you with a year's worth of health issues backs up other waiting room patients, and that not only frustrates your ability to look after other patients, but it can potentially cost you patients.

...or maybe they are not prepared for your appointment with them because they don't make notes for you and that results in them wasting your time because they spend too much time trying to recall all the things they want to speak to you about, and that also results in waiting room backlogs.

What's more, issues like the above examples result in your patients feeling like their communications with you were unsatisfactory. That's because you only have so much time to spend with them - but their failure to follow your appointment ground rules ate up valuable appointment time for the both of you.

These are just 2 examples - Your Medical Video Library addresses all the causes that back up your waiting room. Plus your library educates every patient on all the appointment ground rules that empower every patient to feel like they get perfect patient service all the time!

Solution: Your Medical Video Library contains several videos to educate patient on everything from...

a) the number issues permitted in a doctor appointment;

b) the length of appointment;

c) knowing when to book additional appointments to deal with multiple issues;

d) helping patients understand how every patient’s adherence to your policies reduces wait times for them and everyone else;

e) and more

To protect the doctor’s time (that’s you), simply refer a patient to the video library to the topic, policy, tip or advice that you want to educate the patient on.

Sometimes patients don’t understand that even though you are passionate about looking after all of your patient base, you also have a responsibility to earn a profit, PLUS pay your office costs, make your staff payroll, and cover other necessary expenses like insurance.

Solution: Reduce the length of your basic doctor's appointment with patients + use your Medical Video Library to educate patients on the benefits of this.

These days, it is simply not prudent to have basic appointments longer than 15 minutes (not including things like day surgeries, special medical exams, etc.).

Reducing basic appointment times to 10 minutes from 15 minutes increases your appointment availability by 33% & it increases your profitability.

Reducing basic appointment times to 5 minutes from 15 minutes increases your appointment availability by over 66% & it really increases your profitability.

Use your Medical Video Library to educate patients on the NEW ground rules for your NEW 5-minute or NEW 10-minute basic appointment. Your Video Medical Library contains your choice of videos for basic appointment times for either 5, 10 or 15 minute basic appointments.

What if you could implement a strategy and utilize a set of tools that could answer the pressing questions your patients had instead of you having to eat up your precious time doing it yourself?

And what if doing this could not only save you valuable time, but could also turn your patient base into a group of raving fans who would brag about your amazing support to everyone they know - including posting some pretty stunning reviews of you online?

Solution: Use your NEW Medical Video Library to answer many pressing questions by both you and your receptionist referring a patient to your NEW Video Library. ..

Your videos answer questions about...

a) patient policies

b) how to book an appointment

c) appointment time lengths

d) appointment ground rules

e) how to prepare for a doctor's appointment

f) why it's important to be honest with the doctor

g) why it's dangerous for the patient to attempt self-diagnosis through internet searches

h) why it's impossible to cover a years worth of issues in a single appointment

i) why it's OK to book multiple appointments instead of cramming a year's worth of appointments into a single doctor's visit

j) why the patient must be compliant on taking their medications

k) what exactly a specific disease or condition is

l) if there are different types or kinds of a specific disease or condition and what they are

m) how you will make an accurate diagnosis for a specific condition or disease

n) what the implications are for the condition or disease the patient has

o) what the complications are for specific diseases or conditions

p) what proven medical treatment options are available for specific illnesses or conditions

q) how & why the patient should take notes for your appointment with them

r) when the patient should see you

s) and a lot more

How much time would this save you?

Many patients in a busy doctor’s office will often complain that it takes too long to book a doctor’s appointment with you.

On one hand, you might feel good that you are so busy because that means you should be making a profit.

On the other hand, it can lead the patient to question the value of keeping you as their doctor & potentially result in patient attrition and/or negative online reviews.

Solution #1:) reduce the length of your basic appointment times to be able to see more patients + use your branded & customized Video Medical Library to educate your patient base on how doing this makes you more available to them.

Solution #2): In addition, train your medical receptionist(s) to constantly encourage all your patients to watch the Videos in your Medical Library and jot down any questions they have after watching those videos.

Remember, those videos reinforce the value to the patient of having a doctor like you as part of their health care team.

Plus, each video is branded to you!

Patients will appreciate the effort you are putting into supporting them.

Ouch, that can really hurt your reputation. If they start verbalizing that complaint to others whom they talk to – that can potentially result in negative reviews being posted online that will harm your reputation in the community which you don’t want.

Bottom line is that perhaps the biggest reason this happens is because the patient has not been educated enough on “how to prepare for a doctor’s appointment”.

Plus, they may have not been adequately educated on how it is their responsibility "to take notes for the doctor” regarding things like their symptoms, etc.

Plus, they may not have been educated about “knowing their role in a doctor’s appointment with you”.

And, there are other things too!

Solution #1): use your Medical Video Library to educate the patient on all the things they need to know in order to have productive doctor appointments with you.

Solution #2): make sure both you and your support staff know what content is in you Medical Video Library so that you can refer patients to the appropriate videos.

This saves you valuable time.

It ensures that everything will be covered in a doctor’s appointment with you – even if your basic appointment is only 5 minutes long.

It also provides significant help to your patient base on issues & conditions they have questions about.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when.

See Box #11 with the heading "Download All 54 Video Descriptions" up near the top of this web page. There, you can immediately download a pdf document containing the description of each video in your library.

You can also click here to download the descriptions.

Video production runs anywhere from $250 per minute up to $3,500 per minute or more depending upon the type of video you are getting produced plus a host of other things such as story boarding, graphics & animation, copy writing, staging, video editing, and so on.

Our goal here was to keep costs down as much as possible.

For example:

The USD dollar costs for each video in our Medical Library are as follows...

> Content writing: $49 for up to 1200 words of content. Many of our videos exceed 1200 words .

> Animated intro/extro: $99.97 for one clip (clips vary between 5-12 seconds) .

> Voice over: $47 per video minute with our in-house voice talent (outside voice talent is starts at $99 per minute & goes up).

> Video editor/editing: $14 per minute (3 minute minimum = $42). For example: time to edit each video minute consisting of voice edits, time gaps, video rendering, etc.

> Slide setup for video: $20 per video minute (3 minute minimum = $60). Inserting the following on each video frame: logo insertion for branding, doctor's image, doctor's email address. Creation of text transitions, timings, effects, layout of script to slides.

> Creating custom thumbnail for each video: $9.97 each

> Uploading video to Video Share Site & getting video embed code for client: $9.97 each.

Total: $249.91 ($250 rounded) per video minute. That is how we valued the Proprietary Medical Video Library.

However, based on our packages, you are able to get your Library for as little as $17.31 per video minute where every one of your videos are customized with your logo, doctor's name or clinic's name, the doctor's picture or clinic's picture, and your email address.

No, we will upload them for you on a Vimeo or YouTube channel we set up specifically for you. This policy ensures we keep all proprietary videos unlisted in order to protect the integrity of the Medical Video Library. We do not provide login criteria on these video accounts for security purposes including piracy.

If you subscribe to our $99 monthly 'New Videos' subscription then your medical practice will continue to receive a NEW video every 6 weeks on a different health topic.

Regardless of whether the new video is 3 minutes long or 15 minutes long - you will get it!

This fulfills your promise to keep adding valuable content for your patient base. It's a proven strategy to prevent patient attrition because your patients see that you are making consistent efforts to support them!

If you wish to receive more than 1 video every 6 weeks, then simply pay for a 2nd $99 monthly 'New Videos' subscriptions. Feel free to contact us to discuss that at any time.

Yes, if you want 2 new videos every 6 weeks, then simply pay for a 2nd $99 monthly 'New Videos' subscription.

Feel free to contact us to discuss that at any time.

Most definitely.

We welcome that sore of input.

Please email us with your suggestions.

On a consistent basis we review the suggestions we receive and make decisions to add in the most popular suggestions first.

It all depends on what payment plan you go on...

(a) Nothing if you choose to purchase the single payment option for your video library. (you get the $4,999.50 package for free)

(b) $1,000 if you purchase the 3 payment option for your video library. (you save $3,999.50 off the $4,999.50 price)

(c) $1,500 if you purchase the 4 payment option (you save $3,499.50 off the $4,999.50 price)

(d) $2,000 if you opt for the 12 monthly payment option (You still $2,999.50 off the $4,999.50 price)

Yes you can, but remember that the Video Library will be customized with EITHER the doctor's name OR the clinic's name.

The embed codes for each video only work on the site specified (your medical website).

Your medical videos may not be copied or modified in any way.

If you have questions simply contact us.

Easy. When a patient asks you questions about anything covered by a video in your library, you respond to them by saying something like:

"Hey, we hired people to make a video on that. Go to the library and watch it. If you have questions after you watch it, then please book an appointment with me and I will help you through any issues you have".

This simple way of handling patient's questions will save you a lot of time.

The short answer is this:

If you refer the video library to your patients whenever they have a question that you know you have a video for, then you save all that time while your Video Medical Library does all the heavy lifting.

We know that the path to greater profitability for you is to...

I) ...shorten your doctor appointment times with each patient while at the same time serving their needs;

II) ...empower your patients to believe that you are here to help them & that you really do have their back for all their medical & health issues/challenges;

III) ...book more doctor appointments with a greater number of patients thereby maximizing the limited time that you do have;

IV) ...better educate your patient base on things they need to know such as your office policies, ground rules they must adhere to in order to foster a better patient-doctor relationship, as well as important educational information on the illness(es) or issue(s) they might be dealing with.

We understand what your patients are worth...

We know that the average lifetime value of a patient (5 years) is anywhere between up to $11,000 to $15,000 or more based on where your practice is located. So, it makes sense to hang on to your patient base you have worked so hard & long to build.

We also know that the average yearly value of a patient is up to $3,000 or more, but we know that figure can vary drastically with age and location. But here again, it is critical to maintain your patient base and do what you must in order to prevent patient attrition.

We base the value of patients on things like:

a) the prescriptions you will write for them;

b) the services / assistance / advice you provide;

c) the appointments they book with you;

d) physical exams you perform (anywhere from up to $50 to $200 or more);

e) vaccines you administer (anywhere from up to $30 to $100 or more);

f) specific exams for other things (anywhere from up to $450 to $1700 or more);

g) neo-natal immunizations (anywhere from up to $620 to $1170 or more);

h) mental health issues (anywhere from up to $100 to $200 or more);

i) neuro-degenerative diseases (anywhere from up to $100 to $200 or more);

j) and the list goes on.

We understand as well that the top struggles General Physicians have with growing their business include:

i) Short patient visits (the average is 16 minutes) where the patients feel that the doctor is not giving enough time to really care for patients. Having a Medical Video Library for patients is a simple and effective way to 'show' your patient base that you are consistently investing in support tools for them.

ii) We also know that approximately 10 to 20 hours per week used by physicians for paper work. Physician burnout is now considered a major problem for the profession. Having this video library not only lets your patients know that you are investing in them, but it frees up time for you. That's time to spend with loved ones, friends & family. Not only that, but we all know doctors have passionate pursuits, hobbies and recreational past times too. What's life if you can't have the time to enjoy those things?

In summary...

A video library that YOU own allows you to direct patients to your video library in order to provide answers for their pressing questions. That frees you up to do other things including seeing even more patients if you like. In addition to freeing up more valuable time for you, your patients will love, appreciate & recognize the effort you are making to support them.